|Saturday, 01 January 2011|
The Commercial Enterprises of The Royal College of Surgeons of Edinburgh are going from strength to strength
There are many business streams contributing to Surgeons’ Lodge Limited’s (now trading as The Royal College of Surgeons of Edinburgh Commercial Enterprises (RCSEd CE)) current success. Along with this, the business is supported by a strong team of staff who are committed to promoting the brand and making it ‘The Place to Meet, Celebrate and Stay’ for an ever-widening audience.
August 2010 was a record-breaking month for the business, based on our involvement in the Edinburgh Festival with Quincentenary Hall booked as a Fringe Venue. Income from external catering increased 320% on 2009’s sales figures, due primarily to the Food and Beverage Team running an outdoor bar and courtyard facility, with light snacks, to support the Quincentenary Building venue.
The patio area was lit and furnished appropriately, attracting visitors throughout the days and evenings. Space UK, the company organising the Festival event, were delighted with the venue and have signed up a long-term contract with the Events Team to book out the entire space every August for the next five years.
Another development of the business is the exciting new partnership with the Edinburgh Festival Theatre and RCSEd CE. Still in its early stages, the venture has led to Café Lucia, the Festival Theatre’s café, being re-opened by SLL Commercial Enterprises, serving a café bar menu and refreshments between 10.30am to 5.00pm each weekday and Saturday, and interval drinks and hot food when shows are running. August was the perfect month to launch but also the most challenging! RCSEd CE are now also utilising Café Lucia, along with Ten Hill Place Hotel, to offer diplomats and guests meal options on Diploma Days.
Included in this partnership is the agreement that the RCSEd CE Events Team will promote and sell the events space in the Festival Theatre for ceremonies, conferences, meetings and dinners. The Festival Theatre has a unique space on the stage, which can be dressed very dramatically by the in-house team, for a dinner of up to 400 guests. The Theatre has also invested in state-of-the-art AV technology and a screen, which is the second largest in the UK next to Leicester Square in London.
'August 2010 was a record-breaking month for the business, based on our involvement in the Edinburgh Festival with Quincentenary Hall booked as a Fringe Venue'
This provides opportunity for the team to attract conference business of a size hitherto impossible and for that business to work across both the Theatre and the College campus venues to mutual benefit. Additionally, RCSEd CE has embarked on a programme of sales visits to businesses with a view to maximising business within the College conference venues.
Ten Hill Place Hotel is showing encouraging growth this year, with an increase on total revenue, even after accounting for the 2.5% increase in VAT. July to September provided a record occupancy of 97% on room revenue. The recent awards for outstanding service and value, coupled with closer integration of accommodation marketing with conference and College events, and greater penetration of the leisure segment, should all help to maintain high occupancy and returns. Other off-campus partnerships are also being explored by the Commercial Team to increase revenue further year-on-year.
For Fellows and Members of The Royal College of Surgeons of Edinburgh, this is excellent news as all profits from the Hotel and from events and functions held on the College’s premises are invested back into supporting the core activities of the College of education, assessment and advancement in surgical practice.
Visit The Royal College of Surgeons of Edinburgh Commercial Enterprises' events and hotel websites: